Job Description:

We are seeking an experienced and dynamic Senior Marketing Manager to lead our marketing efforts for IT services. The ideal candidate will have a proven track record in creating and executing successful marketing strategies, driving brand awareness, and generating leads within the IT services industry.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies to promote our IT services.
• Lead and manage marketing campaigns, including digital marketing, content marketing, email marketing, and social media marketing.
• Analyze market trends and competitors to identify opportunities for growth and differentiation.
• Collaborate with sales teams to align marketing strategies with business objectives and drive lead generation.
• Create compelling and informative content, including whitepapers, case studies, blogs, and presentations.
• Manage the company’s online presence, including website, SEO, and social media channels.
• Measure and report on the effectiveness of marketing campaigns, using data and analytics to optimize performance.
• Build and maintain relationships with industry influencers, partners, and media.
• Lead and mentor a team of marketing professionals, fostering a culture of innovation and excellence.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
• 8+ years of experience in marketing, with a focus on IT services or technology sector.
• Proven experience in developing and executing successful marketing strategies and campaigns.
• Strong understanding of digital marketing tools and platforms, including SEO, SEM, email marketing, and social media.
• Excellent written and verbal communication skills.
• Ability to analyze data and use insights to drive marketing decisions.
• Strong leadership and team management skills.
• Creative thinker with the ability to develop innovative marketing ideas.

Preferred Skills:

• Experience with marketing automation tools (e.g., HubSpot, Marketo).
• Knowledge of content management systems (CMS) and customer relationship management (CRM) software.
• Experience in brand management and public relations.
• Familiarity with the latest trends and best practices in digital marketing and IT services.