What you’ll do

• Own the product marketing strategy and success of Adobe Express for priority markets within Asia Pacific.

• Be the expert in customer insights, market trends, competitive landscape, and growth levers for your product in priority countries within Asia Pacific.

• Influence the corporate team with regional market data/insights to influence the product strategy and roadmap.

• Collaborate with the APAC cross-functional team such as campaign marketing, media, PR, GTM, and partnership teams to execute the country strategy with excellence. • The key outputs expected of the role will include,

• Customer and Market insights.

• Target audience definition and needs.

• Marketing strategy, value proposition and messaging.

• Growth levers across product, GTM, pricing, partnerships etc.

• Annual strategic plan defining the priority categories and product strategy.

• Defining success metrics/OKRs for the growth levers.

• Category budget planning.

Requirements

• 10-15 years of experience in Marketing/Consulting with at least 5 years of product marketing experience in B2C digital products.

• Fluent in one or more Indian languages and full proficiency in English language.

• Proficient in market research and application of research & data analytics to identify customer insights.

• Ability to think critically and strategically, lead leadership reviews and influence at multiple levels within organization.

• Have experience in the leadership role in highly matrixed multinational organizations.

• Confident communicator with strong verbal, and written communication skills

• Highly collaborative work style, and global cultural awareness