Business & Executive

How to create a great brand name (Jonathan Bell)

By Jonathan Bell | Apr 6, 2020

Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name.

This Video originally appeared here.

Jonathan Bell

Brand Consultant

Jonathan Bell is originally from UK with an MBA from New York University, he is an expert brand consultant with almost 30 years of experience creating, growing and optimizing different brands. He is also a frequent conference speaker on branding in US, Europe & Middle Eastern areas. He is also a visiting professor at The Wharton School (UPenn) and School of Visual Arts, New York City.