How to Determine Your Coaching Rates

Deciding on a pricing strategy is a critical aspect of running a successful coaching business. Coaches need to balance the value they provide with market rates and their own financial goals. This guide explains the different ways to charge for coaching services and provides tips on choosing the best model.

1. Hourly or Session-Based Fees

One of the most straightforward ways to charge clients is based on the time spent in each session. This model is simple and allows clients to pay only for the time they use, making it an attractive option for those who prefer flexibility.

How It Works:

Coaches set an hourly rate or a per-session fee. Clients pay after each session or in advance, depending on the coach’s preference.

Benefits:

This model provides coaches with clear revenue visibility based on the number of sessions booked.

Considerations:

It’s essential to clearly communicate the terms, including cancellation policies and session duration, to avoid misunderstandings.

2. Package Pricing

Many coaches offer package pricing, where clients pay for a set number of sessions or a fixed duration (e.g., a three-month coaching program). This model is beneficial for clients who want long-term engagement and value structured support.

How It Works:

Clients pay upfront for a package that includes several sessions. Packages may be offered at a discounted rate compared to individual sessions.

Benefits:

Coaches secure payments in advance, ensuring commitment from clients. Clients receive a more comprehensive coaching experience, increasing the likelihood of achieving their goals.

Considerations:

It’s important to set clear expectations and outline what’s included in the package.

3. Subscription Model

The subscription model allows clients to pay a recurring fee (e.g., monthly) for ongoing access to coaching services. This approach works well for clients who prefer continuous support and flexibility.

How It Works:

Clients pay a fixed fee each month, gaining access to a certain number of sessions or resources within that period.

Benefits:

Provides consistent income for coaches and a steady client relationship. Clients benefit from continuous engagement, which can lead to long-term growth.

Considerations:

Coaches need to manage client expectations and ensure that the value delivered justifies the subscription fee.

How ACHNET Helps Coaches Charge Effectively

ACHNET’s platform supports various pricing models, enabling coaches to set up hourly rates, package pricing, or subscription models according to their preferences. ACHNET’s escrow system also enhances trust, holding payments securely until services are delivered.

How Do You Charge for Coaching?